Storytelling Beyond the Grid – Recharging Communications
We thank our sponsors for supporting the series
Do you feel like your brand communication has gotten stale, isn’t moving the needle for your business KPIs, or sounds really similar to your competitors? Or perhaps you’re not sure if your message resonates with your target audience.
Join us for our second event in our ongoing E4 Communications Series, hosted by E4 member G&S Business Communications.
We’ll use breakout workshop sessions, panel discussions and networking with storytelling experts to help you recharge your communications strategy and take your business to the next level.
9:00 – 9:30 Brief intro, refreshments, networking
9:30 – 10:15 1st breakout workshop and discussion – Recharging Your Audience – Nicholas Love, G&S Business Communications, Social Media Director
– How to use social listening to identify loyalists and detractors, customize content for each audience and drive differentiation in a crowded marketplace.
10:30 – 10:40 break
Sponsor Welcome: C4CS
Sponsor Welcome: SELMARQ
10:40 – 11:25 2nd breakout workshop and discussion – Recharging Analytics – Liz Schroyer, G&S Business Communications, Digital Strategy Director
– Lots of tactics, but are they working? How measurement helps refine communication strategy.
11:25 – 12:25 Lunch – Recharge Yo’ Self – Chris Martin, G&S Business Communications, VP of Creative
– Sharing real industry hero stories that resonate with journalists and drive brand awareness and loyalty. Featuring Q&A with Charlotte Business Journal energy editor, John Downey.
12:25 – 1:00 Networking
Federal and state policy makers and regulators will meet to brief industry executives on energy issues. Officials will make brief statements to open each of the federal policy, state policy and state regulatory panels. Moderated discussion and audience Q&A follows. Discussion during the briefing is expected to be energized and of high value, conveying the latest thought on energy issues from Washington, Raleigh and Columbia.
9:00 am – Registration, Breakfast/Coffee and Networking
9:45 am – Introduction of the Federal Energy Policy Panel
Individual Opening Federal Energy Policy Statements
Moderated panel/audience discussion
11:00 am – Break, Beverages, Snacks, Networking
Individual Opening State Energy Policy Statements
Moderated panel/audience discussion
12:30 pm – Light Lunch
1:00 – Introduction of State Energy Regulatory Panel
Individual Opening State Energy Regulatory Statements
Moderated audience questions of Panel
2:15 pm – Acknowledgements – E4 Carolinas
2:30 pm – Networking
3:00 pm – Conclusion
4:00 pm Registration and refreshments
4:15 pm Welcome and Review of the Meeting Agenda – Jeff Merrifield, Chair
4:30 pm President’s Report/Introduction of Staff – David Doctor, President & CEO
4:45 pm Election of Directors – Wayne Wilkins
- Member Voting
- Report of election results and Introduction of 2020 Board of Directors
5:00 pm Vision for E4Carolinas – Jeff Merrifield and Ronak Bhatt
5:30 pm Reception – Beer and Wine
6:00 pm Dinner Service
6:30 pm Keynote Speaker – TBD/Nationally Recognized
7:00 pm Annual Meeting Concludes
E4 Carolinas Emerging Energy Technology Series
Sponsored by GMI Manufacturing
Please join other energy professionals on _________________________________ pm for a presentation and discussion of the Carolinas’ emerging energy technology in the Conference Room #1229 of the University of North Carolina at Charlotte’s Energy Production and Infrastructure Center (EPIC).
Attendees should park in the Charlotte Research Institute (CRI-1) garage adjacent to and immediately west of the EPIC building. The Google map reference nearest the CRI-1 garage is: Robert D. Snyder Road and Epic Lane, Charlotte, North Carolina 28262. If you park in front of the Building you may be ticketed.
9:00 am Registration/Continental Breakfast/Networking
10:00 am Welcome
- Safety Minute, Sponsor Introductions – David Doctor, President & CEO, E4 Carolinas
- Conference Moderator Introductions – David Doctor
- Agenda Overview – Conference Moderators
- Self-Introductions – Conference Moderators
10:20 am Morning Panel
12:00 pm Lunch/Networking
12:40 pm Luncheon Keynote
1:00 pm Federal/State Regulatory Overview
1:30 pm Afternoon Panel
3:15 pm Audience Engagement.
4:00 pm Conference Concludes