Energy professionals meet in quarterly half day seminars focused on training, skill enhancement and network development with content delivered by recognized industry experts. Ample time is allowed during seminars for interaction with other attendees to identify potential business and collaborators.
For current events, please click on the events tab above.
The following Seminars were produced as part of the Series.
Are you ever frustrated with miscommunication, misinterpretation or misrepresentation of your business messages?
If so, don’t miss this highly interactive program!
You’ll walk away with improved skills for developing and presenting messages that are on target, clear, and understood.
You’ll also have the opportunity to practice your presentation skills and get tips and insights for elevating your communication delivery, whether to an audience, a colleague, a client or a boss.
This highly interactive seminar will engage you with learning new professional message development and strategic storytelling skills and on-camera presentation skills practice exercise opportunities. You will be able to develop, elevate, execute and deliver your company’s key messages in a way that connects, resonates and elevates your reputation and brand.
12:00 pm – Registration, Badging, Networking & Lunch
12:45 pm – Welcome, Program Overview, Self-Introductions – David A. Doctor, CEO, E4 Carolinas
Introduction of Day Chair- Dianne Chase, Senior Vice President, C4CS
1:00 pm – Crafting key messages using strategic storytelling to achieve business goals –Dianne Chase, Senior Vice President, C4CS
1:45 pm – Sponsor Welcome SELMARQ
2:00pm – Key tips and on-camera time to practice message presentation –Dianne Chase, Senior Vice President, C4CS
2:45pm – Sponsor Welcome G&S Business Communications
3:00 pm – Review and Discussion
3:45pm – Sponsor Welcome C4CS
4:00pm – Networking Reception
4:30pm – Closing
Do you feel like your brand communication has gotten stale, isn’t moving the needle for your business KPIs, or sounds really similar to your competitors? Or perhaps you’re not sure if your message resonates with your target audience.
Join us for our second event in our ongoing E4 Communications Series, hosted by E4 member G&S Business Communications.
We’ll use breakout workshop sessions, panel discussions and networking with storytelling experts to help you recharge your communications strategy and take your business to the next level.
9:00 – 9:30 Brief intro, refreshments, networking
9:30 – 10:15 1st breakout workshop and discussion – Recharging Your Audience – Nicholas Love, G&S Business Communications, Social Media Director
– How to use social listening to identify loyalists and detractors, customize content for each audience and drive differentiation in a crowded marketplace.
10:30 – 10:40 break
Sponsor Welcome: C4CS
Sponsor Welcome: SELMARQ
10:40 – 11:25 2nd breakout workshop and discussion – Recharging Analytics – Liz Schroyer, G&S Business Communications, Digital Strategy Director
– Lots of tactics, but are they working? How measurement helps refine communication strategy.
11:25 – 12:25 Lunch – Recharge Yo’ Self – Chris Martin, G&S Business Communications, VP of Creative
– Sharing real industry hero stories that resonate with journalists and drive brand awareness and loyalty. Featuring Q&A with Charlotte Business Journal energy editor, John Downey.
12:25 – 1:00 Networking
This “double header” provides energy professionals the opportunity to be briefed on advanced and next generation nuclear design, an important emerging opportunity for our region, develop skill in the area of crisis communication. leaders of three local advanced/next generation nuclear projects will update you on the opportunity they see. And, a crisis communications executive will lead you through a case study and simulation of you managing crisis communication.
12:00 pm – Registration, Badging, Networking & Lunch
12:45 pm – Welcome, Program Overview, Self-Introductions – David A. Doctor, CEO, E4 Carolinas
1:00 pm – The Opportunity for Advanced/Next Generation Nuclear
2:30 pm – Sponsor Welcome G&S Business Communications
3:00 pm – Sponsor Welcome SELMARQ
3:05 pm – Managing Crisis Communication – Dianne Chase, Senior Vice President, C4CS
4:30 pm – Discussion/Audience Q&A/Closing/Networking